thegluenetwork.com blog

Artist: Braille
Title: Won’t Last

FOR IMMEDIATE RELEASE:

Contact: Scott Hancock

scott@thegluenetwork.com
p…619.823.9367

Youth Brand Artists and Designers Create a Mural to Raise Awareness and Money for Social Causes
ASR Hosts The Bridge Mural on September 8, 9 and 10

(SAN DIEGO) — September 8, 9 and 10 at the San Diego Convention Center - A team of well-known artists and designers from the top action sports and youth lifestyle brands will create an 8’ x 32’ collage/mural at the Action Sports Retailer (ASR) Trade Expo as part of the Bridge. The mural is designed to generate awareness and support of social causes such as SurfAid International and the Keep A Breast Foundation.

Contributing artists and designers will glue or paint images on the mural that illustrate their interpretation of the word “Give”, the theme of the project.

Artists from Atticus Clothing, Etnie Girl, Jedidiah, LRG, Macbeth, Mada, Quiksilver, Sessions, To Die For, Tribal Gear and more will contribute to the design of the mural on September 8 and 9. Their work will be filmed as part of a documentary, that will air on the Bridge website, bridge.thegluenetwork.com. The finished mural will be displayed September 10 at the ASR Trade Expo, then auctioned off at a later date where a portion of the proceeds will be donated to SurfAid International and the Keep A Breast Foundation. Details on the auction will eventually be posted on the Bridge website and on the Glue website.

Custom shirts will be designed by some of the participating brands for this event and will be sold on the Bridge website. Proceeds will go to both SurfAid International and the Keep A Breast Foundation.

The Bridge Mural event is part of a larger Bridge campaign that includes an interactive website, bridge.thegluenetwork.com. The Bridge site is a metaphorical “bridge of change and hope,” which connects people who want to make a difference in the world. People participate by uploading art, music, or video content related to their social activism to add virtual miles to the Bridge. The goal is to connect enough people on the Bridge to represent the 24,902-mile circumference of the globe, and build awareness of pressing social issues.

The Bridge project is presented by thegluenetwork.com, an organization whose aim is to “bring people together to make a difference”. thegluenetwork.com exists to create a community of purpose-driven individuals with a passion for making a difference in the lives of others. The Bridge projects lead into the launch of a larger community networking website, thegluenetwork.com, in 2007. The Bridge site builds awareness of social issues and thegluenetwork.com site will take that awareness a step further by providing a venue for creating community based on interest in social issues, content and resources regarding social action, and tools for getting involved in social causes.

About thegluenetwork.com:
Created in 2005 to connect people with a passion for making a difference. thegluenetwork.com is a cooperative, transparent, online community of passionate, purpose-driven people, causes and corporations who want to change the world. thegluenetwork.com provides a venue to inspire and change the way people give of themselves, their talents and their resources. www.thegluenetwork.com

About The ASR Trade Expo:
The ASR Trade Expo is an action sports and youth lifestyle three day event where the industry’s brands and buyers from markets such as surf, skate, swim, snow, footwear and fashion come to see the hottest trends, experience the industry and acquire the latest lines to drive store sales. Over 18,000 people from over 60 countries attend the ASR Trade Expo. www.asrbizcom

About the SurfAid International:
SurfAid, a non-profit organization dedicated to the alleviation of human suffering through community-based health programs, is working to educate communities and fight disease such as Malaria in Mentawai and now Mozambique and Cambodia. The non-profit organization was started six years ago by a physician and surfer named Dr. Dave Jenkins who was on a search for the perfect waves and discovered the Mentawai people who were suffering and dying from diseases preventable in most countries. www.surfaidinternational.org

About the Keep A Breast Foundation:
The Keep A Breast Foundation is a non-profit organization that helps the fight against Breast Cancer by creating plaster casts of the female torso, which artists then paint. The finished art pieces are auctioned off to raise funds for the fight against Breast Cancer. Their mission is to produce art events that increase breast cancer awareness among young people and benefit breast cancer education, prevention and treatment programs in communities around the world. www.keep-a-breast.org

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World-renowned Artists get “Glued” to Social Causes
thegluenetwork.com hosts “The Bridge” mural at the Lab in Costa Mesa, CA

On June 3rd, nineteen of the world’s most esteemed street artists transformed plywood into a statement on social issues and much needed social action. Artists, musicians, brands and individuals came together by offering their products, services, funds, time and talents to make a difference and inspire others to get involved. The resulting mural will temporarily be displayed at The Lab in Costa Mesa and will live permanently on the Bridge website, bridge.thegluenetwork.com. The physical mural will be auctioned off in pieces at a later date to raise money for the social issues.

Participating artists included Adam Libby from Joker, Aero, Andy Howell, Berto H, Blaine Fontana, Eduardo Valdivieso, Ginger Che, Hillary Amborn from Roxy, Joey Altobelli from Hurley, Kelsey Brookes, Lucy McLauchlan, Matt Gordon from RVCA, Matt Watkins, Mike Kershnar from Element, Paul Drohan, Persue from Jedidiah, Teena Carlos from Ezekiel, Timothy McCormick from Jedidiah, and Toomer from Joker.

The event also featured music from DJ Scott Free, DJ Blackass, and Ray Barbee, custom screen printing, small murals where spectators could add their own art to support one of the 12 featured non-profit organizations and an opportunity to meet with other artists, designers, musicians and photographers who are using their talents to make a difference in the world.

The Bridge mural event is part of a larger Bridge campaign that includes a website which will be an online and metaphorical “bridge of change and hope,” designed to connect people who want to make a difference in the world. Online visitors will participate by uploading art, music or video content related to their own social activism. The goal is to connect enough people on the Bridge to represent the 24,902-mile circumference around the globe, and in the process build awareness of pressing social issues.

The Bridge project is presented by thegluenetwork.com, an organization whose aim is to “bring people together to make a difference.” The Bridge project leads into the launch of a larger community networking website, www.thegluenetwork.com, this fall/winter. The Bridge site builds awareness of social issues and thegluenetwork.com site will take that awareness a step further by providing a venue for creating community based on interest in social issues, content and resources regarding social action, and tools for getting involved in social causes. Juxt Interactive, a top design and interactive agency, is leading the Bridge mural and website initiative on behalf of thegluenetwork.com.