A UNIQUELY POWERED HOLIDAY GIFT0
ANNOUNCING THE WORLD’S MOST POWERFUL BUSINESS GIFT OR INCENTIVE.
For a few years, my in-laws have given an animal to a family or village in a faraway place, as their holiday gift to us. The first year, my young kids saw the picture of a lamb and the picture of kids in Africa and were confused. Was a lamb going to show up on our doorstep? Were they getting a playdate with these kids? Was this a teaser for a Wii game about African farms?
Now days they get it. And that’s pretty cool.
In my last real job, at Red Herring Communications, my group had a slew of vendors. So, we were given all sorts of gifts during the holidays – wine, branded shirts, logo golf balls, “towers” of goodies, and the list goes on. We gave most of it out around the office and some went to the landfill. The only gift I remember from those years was from a small agency that gave us the opportunity to allocate some dollars to one of a few charities. The experience was kind of clunky but it’s 10 years later and I’m still talking about it.
The reality is that every year U.S. companies spend around $17 billion (yes with a b) on holiday gifts, incentives, forget-me-nots, and thank you programs. No doubt some are really cool (feel free to send that extra iPad my way), but we all know far too much of it goes to waste – literally. The recipient doesn’t really care, will likely forget about it as soon as it leaves the desk, and probably won’t tell his friends about the fruit basket.
So what to do? You don’t want to be a Scrooge – but who can afford to waste dollars in this economy?
Imagine if… you could give a gift that did serious humanitarian good, would never touch a landfill, had meaning for the recipient, and would inspire them to tell people about your company (as in automatic PR with them talking, not you)?
Introducing the uniquely powered Glue Gift Card.
It starts by engaging your employees, friends, customers and partners in the gift of giving and ends in their friends and colleagues hearing that your company is doing good. Here is how it goes:
• You give electronic or physical Glue gift cards (worth $25, $50, $100…) as holiday gifts
• The recipients donate the dollars to humanitarian nonprofit projects on www.thegluenetwork.com
• They’re then prompted to share a post about the good they just did with your gift to their friends on Facebook and Twitter, that includes your company’s name
• They receive an email when the project they funded is completed to close the loop and remind them of your company’s gift
At the end of the day, you are going to spend money on end of year gift and incentive programs. That money can inspire the recipients, change lives, and result in lasting goodwill for your company.
…or you could always go with a gift basket.
For more information, contact firstname.lastname@example.org.