STUDENT AMBASSADORS FOR GOOD0
Glue Team Welcomes Student Ambassadors!
Today, students at colleges and universities across the U.S. began sharing the word about a new way to give back with their friends and classmates through the social media they interact with every day. The goal — engage students everywhere in the rich Glue Network company-fueled, project-level, social giving experience.
Why students? Students and other millennials are passionate about making the world a better place and feel a personal responsibility to make a difference — whether or not they have the financial resources to give. Almost all of them actively support non-profits in some way and the vast majority share their experiences and advocate for their causes through social media.
We learned that online giving experiences were frequently found to be clunky and disconnected. So, we designed Glue for them, included them in testing, and incorporated their feedback.
Glue users give to projects — not causes or organizations — for an important reason. Projects feel real and tangible, like we’re rolling up our sleeves and putting some sweat into changing the world. And with projects, we know when the work is done so they know when they’ve accomplished something.
What we didn’t do was line up paid celebrity endorsements or try to be flashy. Instead, we included the artwork of Blaine Fontana, music from Switchfoot, and perspectives of surfer and Surfrider Foundation CEO Jim Moriarty – who walk the talk of their commitment to social change day-to-day.
Instead of telling people what they should care about, the Glue experience empowers them to choose the work in the world that has meaning for THEM – and to follow it, share it and support brands that help them to propel it.
So today, we welcome these Ambassadors for Good and their friends to The Glue Network — University of California at Berkeley, University of Kentucky, California State Polytechnic University, University of Dayton, University of California at Davis, San Jose State University. We’ll tell more about the ambassadors in a later post but for now, we look forward to helping them change lives around the world.